The Future of Work? Creativity

1-minute read

“If you look at history, innovation doesn’t just come from giving people incentives; it comes from creating environments where their ideas can connect.” — Steven Johnson, media theorist, TED speaker and best-selling author of Where Good Ideas Come From

Recent research from Steelcase and Microsoft basically showed that “creativity is the new 21st century job skill” and 72% of people believe their future success depends on their ability to be creative.

A report from Adobe (“State of Create”) showed that “83% of leaders say greater creativity leads to more innovation and 73% say it leads to financial success.”

“These days I think creativity might be your most valuable asset as an individual and as a company,” said Microsoft’s Ralf Groene at a recent panel discussion. “So many things have been optimized. Creating something new as an individual and as an organization, those are the things that unlock great potential and great value for companies.”

How do you do that? One way is through inspiring spaces.

James Ludwig of Steelcase says that companies are moving away from the traditional corporate office to something similar to a creative studio, because leaders want to ignite the feeling of a start-up culture.

We’ve known this for a while, of course. 🙂

About Scott Tillitt

I'm the founder of BEAHIVE and Antidote Collective, which does communications and projects for a better world (bio). I'm also a founder and board chair of Re>Think Local, and am involved in various other projects and community engagements focused on making Beacon and the Hudson Valley a more vibrant, sustainable, locally-rooted and human-scale place to live and work. I moved to Beacon from Brooklyn in 2006 and very quickly fell in love with the people, the mountain, the river, the creative energy.
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