POSTPONED: Promoting Your Business Online
Sat, Apr 7, 2012
2:00 PM - 3:30 PM
* We’ll reschedule this for a future date. *
In this 90-minute seminar, BEAHIVE Kingston member Jackie Dooley, a paid search expert and Certified Adwords Professional, will review the basics of promoting your small business online, starting with the importance of having a great website that clearly communicates what your business has to offer clients or consumers. She’ll discuss the importance of ensuring your site is optimized for your visitors and what to consider before you spend money on promoting it.
Jackie will also cover the importance of setting up and utilizing traffic-tracking tools like Google Analytics (a free tool) and include instructions on how to set it up. She’ll provide examples of what metrics to track (and why this is important), including how you can monitor leads, sales and other actions on your website.
Since Jackie’s specialty is paid search marketing, she will spend about 30 minutes reviewing how you can set up campaigns on Google and Microsoft Adcenter (which includes the search engines Yahoo and Bing), with a focus on driving local traffic to your site via the use of Google Maps and geo-targeting.
The last half hour will be a Q&A so bring your questions!
All attendees will get $100 Google Adwords vouchers to help kick off their paid search campaigns.
Info/RSVP: Jackie Dooley – (845) 339-2551 / firstname.lastname@example.org
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